Nov 12, 20242 min read
Simpson's paradox
Consider the following situation: Imagine a company planning to launch a new version of its product. It must choose between two flavors: spicy or smooth. To make an informed decision, the company randomly surveys 200 people for their preferences. The overall result is shown in the table below: The result shows that 80% of users liked the spicy flavor and 75% liked the smooth flavor, leading us to believe that launching the spicy product would be the best decision. However, wh